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Die-cut stickers vs. Kiss-cut Stickers – Which one is better for your business promotion

Die-cut stickers vs. Kiss-cut Stickers – Which one is better for your business promotion

At first glance, choosing and purchasing stickers seems like an easy task. You just go and find the design you like. That’s it. Well, once you start investigating different types, it can prove to be a challenge simply because you have several options, and each of them has a specific set of features.

In this article, we will focus on die-cut and kiss-cut stickers. We will discuss their features and provide you with some tips on how to choose one.

What’s the main difference?

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First of all, let’s discuss what the most prominent contrast between these two varieties is. Simply put, it is all about the paper and its shape. When it comes to the kiss-cut ones, they are printed on a piece of paper that doesn’t match the sticker’s design, meaning that there is some backing space around it. On the other hand, as you can assume, this is not the case with the die-cut ones since the paper is cut to match the design.


When it comes to the material used, you can choose the one according to your liking since it won’t affect the final result. The main choice people usually go with is vinyl. You can choose between matte, glossy, clean vinyl, depending on the design. The bottom line is that all of these are an option and work perfectly with both die-cut and kiss-cut printable stickers as indicated by This is possible due to the manufacturing process. Both of these are UV-laminated and go through the process of color grading.


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Now, many people would say that the design options are the most critical feature. Yes, they are significant, but there are other things you have to consider. For now, let’s focus on this. Due to the fact that these stickers are printed, there really aren’t any limitations when it comes to what you can and can’t make. Naturally, if you want to go with an intricate pattern that includes many details, you have to think about the size of the sticker. If you go with something too small, you will end up with a smear.

However, as expected, the main difference between these two sticker types is the shape. Even though it may seem insignificant, it can greatly affect the final product’s aesthetic appearance. For example, if you want to order traditional stickers with clean lines, you can go and get the kiss-cut printable stickers. Nevertheless, if you are interested in getting something more fun and unique that doesn’t have clean edges, you should go with die-cut ones.


We have already explained that this is the biggest difference between these two types. Now, if you are purchasing stickers to decorate your laptop or some other device, this may not be that important. On a different note, if you are using these as promo material during your company’s marketing campaign, you should probably go with die-cut ones.

Why? Well, as already stated, they are more appealing to people. Each of these is one-of-a-kind, depending on the design you choose, meaning that they will instantly attract potential customers’ attention. People want to receive nice gifts. In some cases, it doesn’t even matter what the present is as long as it is pretty. This is the goal die-cut stickers will enable you to reach.


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This is another feature you have to take into consideration. Regardless of the purpose, you want to get something that will last a long time. Well, there is a difference between these two varieties.

When it comes to the quality of the item itself, you should take some time to find the best manufacturer. Go over some of them, read previous customers’ comments, and so on.

Still, when it comes to these two types, you should think about the application. We will discuss this feature further on, but you have to remember that die-cut ones with intricate designs can be a bit challenging. Why? Well, unless one is very careful, those tiny detailed edges can easily tear. On the contrary, this is not an issue with the kiss cut ones.


Once again, you have to think about the purpose behind ordering these. If you just want to give them to visitors to your store or the conference you are attending, you can go with the die-cut ones because of their aesthetic appeal.

Nevertheless, if you will be the one applying them on items, the kiss-cut ones should be your choice. This becomes even more important if you need to apply dozens of them, if not more. Why? Well, as already mentioned, die-cut stickers can easily be damaged if you don’t handle them carefully. In addition, you will have to invest more time and effort into peeling them to ensure they will be perfect. This is a mere matter of convenience, but it is still a significant feature.

What’s the final verdict?

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The final question that remains is – Which one is better for you? As you can see, upon reading our analysis, the decision depends mainly on you. Naturally, the first thing you should determine is the design. If you need them for marketing purposes, it should probably be a logo or a slogan of your company. If you already have one, great, go with that. If not, it is time to be creative. In contrast, if you need these for personal use to put on your car, you should go with a pattern or an image that you find interesting and appealing.

Next, you have to consider how you will use them. Will you apply them to the boxes you ship to your customers, or will you gift them to clients? You have to answer this question to make the right decision, and we have already provided you with some details and suggestions.

Finally, you should think about the price of these. The cost can vary between different manufacturers, so it is another thing to consider when choosing these professionals. If you want to use them to promote your business, you probably need to order a lot, so it is a good idea to think about how much money you can invest and set a budget.

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