How Theorycraft Marketing is Powering Chinese Games to Global Success

Cracking western gaming markets has never been easy for developers, particularly in the direction of marketing Chinese games to an audience who possesses varying cultural tastes, gaming patterns, and competitions.

Theorycraft Marketing has become an expert at this and assisted some of the largest mobile games in China on their way to global success and, in some cases, the number one spot in the charts.

Among the success stories there are the Last War: Survival, which was promoted to the top-ranked mobile game in the world with the assistance of Theorycraft Marketing.

This did not come by chance; it was a well-calculated combination of celebrity endorsements, heavy brand alliances, and good market intelligence.

Star collaborations to boost interaction

Source: famesters.com

The use of celebrity influence has assumed the importance of a key ingredient in the marketing mix of mobile games.

Theorycraft marketing Chinese games has established affiliations with other internationally known names so as to make games part and parcel of mainstream discussion.

With the prospect of star power, they have managed to generate immediate awareness, credibility, and spur an avalanche of downloads in very competitive markets such as the US and Europe.

Such alliances are not haphazardly made- every partnership is selected to fit completely in the game’s target audience. This is to create an impact that can be quantified out of each dollar taken.

Brand Partnerships that help widen reach

Besides celebrity partnerships, Theorycraft Marketing has developed one-of-a-kind brand-to-brand partnerships that broaden the reach of a game to well beyond the realm of gamers. That may involve collaborating with clothes companies to sell skins in-game, co-hosting events with technology firms, or releasing special merch drops that act as marketing vehicles as well as streams of profit.

This type of cooperation not only helps the business attract new players but also increases the loyalty of the already existing players, as it ensures that the game becomes a part of their lifestyle.

Learning Cultural Sensitivity

Source: esportsinsider.com

Cultural nuance is one of the greatest obstacles when it comes to bringing a Chinese game to the West. The messages that have a touch on the players in Beijing or Shanghai may not affect London or Los Angeles the same way.

This puts a gap that is filled by Theorycraft Marketing, which localises not only the language, but also the creative tone and campaign approach to Western sensibilities.

This incorporates testing of various forms of advertisement, adjusting in-game events to coincide with the holidays in the West, and customizing influencer campaigns to the taste of the regions as well.

Data-Driven Scaling

Through the data-driven approach, the success of Last War: Survival and other projects is also attributed to Theorycraft Marketing.

Each campaign is tracked, evaluated, and enhanced in real-time, and a budget is provided to the most successful techniques.

This ongoing polishing makes it so that games can be expanded upon rapidly without wasting time and resources.

The Future Global Gaming Growth

Source: theorycraftmarketing.com

The business of mobile gaming will only expand in the West, and as such, the need to get specialized, talented partners such as Theorycraft Marketing will persistently grow.

Their affirmed capacity of turning games into locally renowned stories into global phenomena makes them the agency that developers will rely on as far as conquering new markets is concerned.