6 Tips and Strategies to Maximize Your Hotel Revenue and Sales
Even if you would describe your hotel revenue as satisfactory right now, there are surely some things you could do to increase it further. After all, there is always room for improvement. If you have been in this line of work for some time, you understand that it is one of the things that’s easier said than done.
The number of your competitors is endless, and today, standing out from the crowd can be challenging. Nevertheless, there are certain strategies you can employ and things to change to boost the overall success of your business, and here are some of them.
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Build online presence
Having an online presence is vital in today’s day and age, regardless of your industry. Naturally, you should start with a website. Every hotel needs to have an attractive online presentation that targets specific guests. What are we talking about? Does your establishment include amenities, such as a spa and a pool? Make sure to add photos of the area and tell people about the services they can enjoy. Do you run a family-oriented hotel and can offer the best accommodation a family with young kids can experience? Invite families to visit you and present all the amenities their kids will love. It is all about creating a certain image, and building a website is the easiest way to do it.
In addition, do not forget about social media platforms. These have never been more popular, and many businesses use them nowadays, so there really is not a reason why you shouldn’t as well. Share content created to attract your target guests, communicate with them to build a strong bond, and offer giveaways every once in a while. These are the best channels you can use to reach a broad audience, and not only people from your city or country but also foreigners who are planning a vacation in your region.
Go over online reviews
Nowadays, people love writing online reviews for all types of businesses and services. Going over these can be intimidating because they can talk potential guests out of booking a room and, therefore, decreases your sales. However, you can turn the tables here and use these comments to your advantage. These are a great source of information about the experience people had in your hotel, and they can tell you if some things need to be changed. Obviously, you should analyze this data and see how you can ensure guests leave your establishment with a smile. Sometimes, these changes do not to be significant. Sometimes, all you need to do is employ software like Book4Time, to personalize people’s experiences.
Take advantage of slow days
Every hotel has slow days, which is especially true if you mostly accommodate travelers during specific months of the year. Well, instead of dreading this time and waiting for the next vacation season to come, why not offer tempting deals even the locals could not ignore? No, we are not talking about mere discounts, because you should offer these throughout the year. Instead, we are talking about the service people can enjoy. For example, if usually, people have to pay additional money to enjoy the spa, you can include it in the offer for guests who decide to stay for a few days for free. If you implement this strategy even for a week, we can guarantee the locals will be attracted to it. Who doesn’t want to spend a weeked in a hotel, eating delicious food and being pampered?
Offering free upgrades is another excellent way to boost client satisfaction and attract more guests. Did a large family book one of your rooms? Offer them discounts for the amenities they might enjoy or enable them to check out late, considering parents with small kids are usually always late. Did you just learn that that couple is on their honeymoon? Upgrade them to a suite and serve them an in-room breakfast on the house. There are so many little things you can do to build your reputation and customer satisfaction. And do you know how you turn first-time guests into regulars? By providing them with the best experience possible.
The most common mistake managers make is that they let their hotel depend entirely on the accommodation department. Instead, there are different ways you can boost your revenue independently from these. You can have a wine tasting or invite a famous chef to cook their specialty dishes for people. You can organize yoga or water aerobic classes or go in another direction with art shows and karaoke parties. There are no limits when it comes to these events, and you can do almost anything. However, make sure to conduct research and find activities that will be attractive to people. Depending on which ones you choose, they can require a significant investment, so you should make sure to plan something that will attract customers, even if they are not interested in staying in the hotel for a few days.
Collaborate with other business
One of the best ways to grow your business is by collaborating with other companies from the industry. Obviously, we are not talking about your direct competitors, but instead local restaurants or tourist agencies. When a guest asks you about the best place to have dinner, you can recommend that small restaurant down the street. If they ask you about tourist attractions they should visit, you can refer them to the local guide. If they want to go and have a night out, give them the name of the bar in the area. Naturally, these businesses will also recommend your hotel, and besides this, you will make your establishment an essential part of the community. Plus, foreigners prefer getting recommendations from locals, meaning that this is another advertising strategy you can employ.
To sum up, these are some of the best tips you can use to grow your profit. Some of these will provide you with the results and success within days or weeks, while others may require more time. The bottom line is that you need to analyze your business, and choose strategies accordingly.