Email Marketing Tips To Boost Your Ecommerce Sales
The global E-commerce market size was valued at USD 9.09 trillion in 2019, and it is expected to grow with a 14.7% CAGR from 2020 to 2027. Witnessing this, you can greatly benefit from the growing market and boost your E-commerce store sales.
But to grow your E-commerce store and generate more sales, you need to employ certain marketing tactics to get your store in front of the right audience. While PPC and SEO can get you e-commerce sales, email marketing builds meaningful relationships with your customers. Moreover, it is an excellent investment, and you can expect an average return of 42$ on every 1$ spent.
To sky-rocket your sales, we have selected the most effective email marketing ideas for your E-commerce store.
Top 8 Email Marketing Strategies To Boost Your Ecommerce Site
Whether you have an e-commerce website or are planning to create one, email marketing will play a significant role in creating awareness and promoting your brand. The following methods are crucial for brand building and boosting sales for any e-commerce site, regardless of the brand’s niche.
1. Start With A Welcome Email
To make a compelling first impression on your audience, you need to create newsletters and offer them to sign up. The best method is to create a welcome email series. It will allow you to create awareness for your newly established or existing brand.
Share your brand story and highlight your best-selling products to attract the audience and build meaningful relationships with them. You can use the following elements to make your first email effective.
- Thank the subscriber
- Welcome them
- Let them know what to expect in future emails
It is not necessary to send a single welcome email. You can send two or three emails, each providing updated info about your store and offering them a discount for their first purchase. It is an effective method to acquire new customers. A tool like PosterMyWall can help you create effective emails with their email templates.
2. Target Different Audience Segments
You can create email lists based on the demographics. A single product cannot appeal to your entire audience. Using insights from previous email marketing campaigns is the best way to create an email list based on the audience’s interests, likes, and dislikes.
If you send irrelevant emails to buyers, people will unsubscribe to your newsletters, and your bounce rate will increase. Comparatively, personalized emails can increase your conversion, engagement, and open rates.
Custom emails should be tailored to each audience segment. The most effective way of doing this is to dive into interests, values, and personality. To create an efficient email template for each demographic, you can use different parameters such as income, gender, location, age, and others. This way, you can build a solid customer-business relationship to boost your sales.
3. Create An Abandon Cart Email Series
Research shows that the average abandoned cart rate for E-commerce sites is almost 70%. You are missing out on a significant chunk of sales by ignoring the abandoned cart customers. This is why you need an abandoned cart email strategy to convert a fair amount of customers.
When creating an abandoned cart email, the first thing to consider is to offer the customer a discount or offer. This encourages people to purchase discounted items. Furthermore, add valuable content that will persuade the audience to make the purchase. You can include the USPs of your products in the content.
CTAs are crucial for conversion rates. They create a sense of urgency for the buyer.
4. Use Promotional Emails For Sales Events
You can always use the traditional sales event to promote your sales. Holiday and seasonal sales events like Cyber Monday and Black Friday are a surefire way of boosting your sales. These sales events account for a huge number of sales.
You can start working on the emails before the sale events arrive. Promote the sales event by creating awareness and offering attractive discounts to increase conversions.
All the above strategies (welcome emails, abandon emails, and personalized emails) can be used to increase your E-commerce sales in sales events.
5. Create A Responsive Email Design
Responsive emails are not limited to images and GIFs. They can be simple text and still be effective as long as they are interesting and the customer finds them valuable. You can create responsive emails with the following steps:
- Make your emails visually appealing. This applies not only to images but also to the text. Use formatting like bullets and headings to deliver the email objective.
- Make your emails mobile-friendly. More than 60% of traffic comes from mobile phones. Make sure to make the email equally appealing on mobile phones. Most email marketing tools provide email templates that can automatically adjust to smartphone screens. Send a test email to check the responsiveness on mobile.
- Use a single call-to-action in the email. Avoid anything that might confuse the reader. Moreover, use powerful words and taglines in your email copies for better engagement.
6. Test Your Marketing Campaigns
There are chances that not all of your email marketing campaigns will work for you. Some will be a success, while others will fail to provide the desired results. Split or A/B testing is an effective way to evaluate campaign performance.
Split tests are effective when testing different variations of the same element. For example, you can check which CTA option works better for you. You can also test which email format is getting more open rates and which ones are getting more bounce rates.
7. Automate Your Process
From cart abandonment to transaction emails, all email campaigns can be automated.
Automated emails generate 320% more revenue than non-automated emails. Ignoring automation can result in losing sales.
Moreover, use email marketing tools like Mailchimp to ease the process and increase efficiency. The email marketing tool has a free feature that small-scale Ecommerce sites can temporarily use to boost their sales. Furthermore, these tools give you valuable insights into conversion rates, bounce rates, and other elements.
8. Ask For Customer Reviews
Social proof is necessary to build the brand image. Create emails for people who have purchased from your e-commerce site and ask them to leave a review. The positive reviews on your site will prompt the customer to buy from your store. Every reach means more social proof.
Moreover, through this method, you are also increasing engagement with your customers and gaining their trust through feedback and reviews.
Email marketing still plays a crucial role in boosting e-commerce store sales. There are many marketing methods available but ignoring them means not creating a trusting relationship with your audience base.
You can boost sales, improve branding, and achieve long-term strategic goals. The above methods will ensure you make a successful email marketing campaign.